Philosophy
Mission
Disrupting the Beauty Market
To reshape the beauty industry into an ideal as seen from the vantage point of consumers, we will continue to create joyful encounters between consumers and brands, doing so through responsibility and leadership that re-creates without the restraints of preconceived notions and established concepts.
Vision
Creating Consumer-Centered Markets
We aim to create a consumer-centric market by understanding the ideal future from a consumer's perspective and creating a virtuous cycle with all stakeholders.
Value
We are solidly committed to touchpoints
and engagement with consumers and brands
We will continue to meet the expectations of consumers and provide customer experiences that exceed those expectations.
At the same time, we will continue to provide consumers with brand concepts and value that surpass what consumers imagine.
We will continue to have
the greatest understanding of consumers' wishes
We want to see consumers smile.
As such, we will never slack in our efforts to understand consumers.
We will continue to have
the greatest understanding of brands' wishes
We want to see brands smile.
As such, we will never slack in our efforts to understand brands.
Business
Our company offers enjoyable shopping experiences that seamlessly connect the online and offline through our @cosme STORE cosmetics specialty shops and our cosmetics and beauty information portal @cosme.
Leveraging the assets of @cosme STORE and @cosme, we are also active in the marketing solutions business.
-
Store
EC
@cosme STORE
cosmetics specialty shop -
Media
@cosme comprehensive site
for cosmetics and beauty -
Solutions
Marketing Solutions Business
- Click here for the @cosme website
- Click here for the @cosme STORE website
Message
Our company operates the @cosme cosmetics review website and the @cosme STORE cosmetics specialty shops. Ever since our founding in January 2018, we have often been asked whether @cosme is a cosmetics retail shop or a review site. Either of these descriptions is correct, yet also slightly off the mark from our essence.
@cosme is a platform that creates wonderful encounters between consumers and brands.
It is a place where individual consumers and individual brand products have delightful encounters – the more delightful, the better. @cosme is operated by dedicated people who think day in and day out about ways to spark even more wonderful encounters, and who never shy away from new challenges.
It is our conviction that this platform is able to fully realize its potential in Hong Kong, which serves as a global hub. We seek to become a hub in Hong Kong that connects consumers in Asia with cosmetics from around the world. To make this a reality, we will sincerely engage with consumers and brands alike in the spirit of our mission, “Disrupting the Beauty Market.”
Yuki Yamamoto,
CEO and Managing Director
Contact
Company
| Name | istyle Retail (Hong Kong) Co., Limited |
|---|---|
| Headquarters | Unit 1210-11, Lippo Sun Plaza, 28 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong |
| Business | Store planning, development, and operation; promotional support for retailers and distributors; media business |
| Capital | ¥267,117,000 |
| Representative | Yuki Yamamoto |
| Board of Directors |
|