Operation of @cosme comprehensive site for cosmetics and beauty
Launched in 2019, @cosme (Hong Kong) is the Hong Kong version of @cosme, Japan's largest cosmetics and beauty website that launched in 1999 and is used by a majority of women in their 20s and 30s in Japan.
@cosme (Hong Kong) has become a major cosmetics review site with 104,400 members, 27,500 registered cosmetics products, 70,400 reviews byHong Kong users (296,800 viewable reviews*), and over 230,000 monthly active users (all as of May 2024).
About 70% of the members of @cosme (Hong Kong) are women in the 20 to 35 age group, highly savvy about beauty as is the case with @cosme in Japan. @cosme (Hong Kong) carries reviews actively posted by users every day, as well as popular product rankings and beauty trend articles produced by the @cosme (Hong Kong) editorial team. The website launched its Best Cosmetics Awards in 2020 and opened an e-Commerce website in 2021, among other enhancements made year by year to improve usability and enrich content. Along with @cosme STORE, opened in 2018, @cosme (Hong Kong) has become a familiar presence for Hong Kong local consumers.
- Total number includes some reviews of popular products on @cosme (Taiwan) also viewable on @cosme (Hong Kong), both of which share the same traditional Chinese script.
Four Key Features of @cosme (Hong Kong)
Help the customers find cosmetic products that are perfectly suited to them.
1. Product Database
The web version offers a searchable database of over 27,500 cosmetic products, with access to detailed product information, pricing, ratings from Hong Kong users, and customer reviews.
2. Cosmetic Products Rankings
The “Hong Kong Cosmetic Products Rankings” are based entirely on reviews from Hong Kong users. Customers can browse the rankings and click on listed products to instantly view detailed information.
3. Genuine Customer Reviews
Genuine ratings and reviews from Hong Kong users are displayed on each product page, providing customers with access to the most reliable impartial evaluations in real time.
4. Beauty News
All brand news, beauty news story, and PR content easily searchable and accessible.